If I owned a business, however small, I would HATE to see my bags/covers/containers defaced. Wouldn’t it be horrible to spend all that time and money on designed a beautiful ‘container’, and making it (out of paper, or plastic or wood or whatever) for it to be muddied? Defaced? Defiled? Having to mark up prices to my lovely customers, so that I could cover the costs of packaging?
Wouldn’t my image suffer every time someone saw my businesses name in a trash heap? In a little pile in a garden bed? Lying on train tracks? Why don’t companies care? Why don’t Coke and McDonalds and SO MANY OTHERS care that they are showing their dead, empty, lifeless product in muddy, grotty, run down places? Seeing a dingy fries packet or bottle of soft drink doesn’t make me think ‘mmmm, I’d love me some of that!’ It just makes me cringe. Cringe at the grot. Cringe at the people who littered. But I just don’t get it – isn’t this the WORST advertising ever? Sure, they put Ronald McDonald on the back of things, showing him slam dunking his packaging into a bin, but it’s not inspiring enough, evidently!
I know any publicity is good publicity, but how come governments (or consumers) saying that this isn’t good enough? I mean, it’s not guess who’s causing the waste – it’s the companies making the products. Now, changing tack for a minute, if you sit down on the bus, and beside you there’s a coat. Something someone has left behind, most caring rational people’s reaction would be to try and find the owner. Ask around – work out who just vacated the seat. It’s in our nature to ‘put things right’. So, with that in mind, why aren’t we picking up a piece of labelled, branded container, and thinking ‘who’s is this’? Or are we such a single use society that everything we get must be ours for keeps (unless we pay some deposit to secure the return – like towels or sheets at a hostel). I imagine trash crusaders, sorting their collections into mega corporations, and politely (or perhaps not so politely) depositing them at the headquarters, asking for compensation. For the time taken to clean up the space? I know I’m dreaming of a utopia world, but it just seems so logical to me to find out who owns the trash and hold them accountable.
What do you think?